Take Action

MEDIA OUTREACH

Media Advisory

A media advisory serves several purposes. It offers reporters the heads up to an upcoming event and gives basic logistical information: the who, what, where, when and why. You should always distribute it a few days before the event.

The Basics on Getting Your Advisory Read

· The format is the same as the press release

· Include a catchy headline

· Provide a brief description of the event

· List the scheduled speakers attending

· Include a relevant quote about the event’s subject matter

· Provide contact information

· Mention any photo opportunities

The Distribution

· A media advisory should be faxed and followed-up with a phone call 3-5 days before the planned event

· Fax the advisory to the appropriate reporter, editor and producer at each news outlet

· Follow-up directly with the press contact

· Have extra copies to re-fax

Click on the following links for information on writing a press release or letter to the editor.



Back>>>

NOTE: The Venezuela Information Office is dedicated to informing the American public about contemporary Venezuela, and receives its funding from the government of Venezuela. More information is available from the FARA office of the Department of Justice in Washington DC.

Venezuela Information Office
733 15th Street NW, Suite 932 Washington, DC 20005  tel: (202) 347-8081  fax: (202) 347-8091